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Pure Matrix, Inc., the company providing the software platform that enables end-users to quickly design unique information services for any wireless device, today announced beta availability of its JaZMin platform. Using the creative workspace of the platform, wireless carriers can give their customers the ability to design individual services that are immediately available and easily accessible on the mobile device.
Pure Matrix provides modular building blocks, which users can link together to create hundreds of combinations of information and services, drawn from networks, databases and other resources.
For example, a salesperson can create an application that upon entering a company's name or stock symbol, gets an updated stock price, breaking news concerning the company, directions to their office, any traffic incidents on the route and any open CRM issues - all delivered to his mobile phone. The salesperson can run the application for each meeting receiving the information he wants, delivered to him, when, where and how he defined it.
"It's not just about accessing information on your mobile device," said Dave McGlade, Pure Matrix Board Chairman. "It's about being able to link information to other functions, to create an application that is unique and indispensable to the individual user."
Another example is an application, which prompts a patient to be notified shortly before her prescription is due to run out, and to request a refill. If the patient selects "yes" on her wireless device, then the refill request is forwarded to her physician for authorization and on to the pharmacy. The patient is automatically notified when the refill is ready to be picked up. Such an application automates a series of time-sensitive, but time-consuming tasks, and improves relations between the patient, doctor and health plan.
The ability for a carrier to offer uniquely customizable applications to their customers translates into a significant competitive edge. When an existing application has been "turbo-charged" by Pure Matrix, the wireless user is then able to receive information that has been customized for his/her unique needs that will ultimately translate into increased customer usage and retention. These value-added services also allow the carrier to leverage existing networks as well as generate new revenue streams.
About Pure Matrix: Pure Matrix allows wireless carriers to present a user-friendly creation space where any of their customers can design meaningful applications that are uniquely adapted to his/her needs. The applications are immediately operational on any wireless device and are created by selecting and combining information building blocks. The building blocks are constructed by Pure Matrix. The newly created applications become live online without disrupting the carrier's existing network and services. By allowing users to create applications that evolve with their changing needs, Pure Matrix helps wireless carriers generate new revenue streams and satisfy customers by providing real value-added services. For more information about Pure Matrix, please visit www.purematrix.com.
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