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Pure Matrix, Inc., a leading provider of software enabling mobile operators to offer personal information services to their customers, today announced it has completed the first laboratory test of its web-based service creation platform (“Pure Matrix Service Creation Environment”) with Orange UK, one of Europe’s most respected mobile operators.
With the Pure Matrix Service Creation Environment (PM SCE), a mobile operator’s customers (consumers, small-medium enterprises, corporate customers) can easily build meaningful applications for their wireless devices that are uniquely adapted to their mobile needs.
“Orange sees the potential of the PM SCE as a front-end to their network components for driving consumption of truly unique voice and data services,” said Pure Matrix CEO Doug Holbrook. “As the first customer to actively test our product, we are proud to work with an industry leader of Orange’s worldwide reputation as the debut vehicle for our new technology.“
“We are always looking at opportunities for differentiating our offering and increasing ARPU,” said Roger Holmes, Technical Solutions project manager of Orange. “Pure Matrix has come up with an elegantly simple way to allow our customers to tap the potential of our network assets.”
About Pure Matrix: Pure Matrix offers a multi-purpose front end for the wireless carrier data network, a platform which allows end users to access the value-added components of a carrier network through a web based service creation environment. This easy-to-use platform allows a wireless carrier's customers to create and share mobile data services. As a result, Pure Matrix helps wireless carriers generate additional SMS and content consumption, as well as facilitates the potential for new revenue streams from unique services which end users create and others find useful and pay for. For more information about Pure Matrix, please visit www.purematrix.com.
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